ADEY Professional Heating Solutions has agreed a major elite sports sponsorship deal with Aviva Premiership club Gloucester Rugby.
The three year deal was announced at a press conference at Gloucester’s Kingsholm Stadium yesterday at which the club also unveiled its new look home shirt for the 2013-14 season. The team’s official playing shirt promotes ADEY’s market leading MagnaClean® filter which maintains and protects central heating systems in nearly two million UK homes.
In what was described as a ground-breaking move for the award winning independent manufacturer, ADEY Managing Director Kelvin Stevens said it represented another mammoth step for a company that just ten years ago started business from a garden shed.
“It’s an incredibly exciting time for the company and continues a fantastic journey over the past decade. During that time, ADEY’s introduced new technology and products to the heating industry and transformed working practice with its MagnaClean filter range and associated products.
“We’re now firmly established within our sector, but have some incredibly positive messages to communicate to a wider audience about how MagnaClean can deliver tangible benefits to the consumer in the form of reduced energy and maintenance bills and the environment by lowering carbon emissions.”
“This exciting association with Gloucester Rugby will go a long way to helping us re-enforce our best practice approach to protecting the nation’s heating systems.”
Gloucester Rugby CEO Stephen Vaughan explained that the search for a new main sponsor had been a long, exhaustive one, but that ADEY are absolutely the right partner going forward.
“It was hugely important to us to find the best possible match having enjoyed six great years with our previous main sponsor Jewson,” he said.
“The process has been ongoing since pretty much the start of the season and we’ve obviously spoken to a number of potential partners with a high level of interest.
“However, ADEY are exactly the right fit. They’re a young, dynamic company, a success story. They also have aspirations to expand into Europe and we genuinely hope that we can help them achieve that.”